Clifford is a Senior Consultant at Instinct and Reason (www.instinctandreason.com) and works across a range of qualitative and quantitative research projects for state and federal government, private-sector and not-for-profit clients. Prior to market research, Clifford completed a PhD in Marketing at the University of Wollongong focusing on how places can be positioned as fashionable destinations. His research has been published in several international journals and he has been invited to present his work at various conferences and institutions.

Based on his experience, he has a unique understanding of research and research methods combining the scientific rigour and protocols followed by academia with practical feasibility imposed on commercial research.

Session: Designing methodologies with impact, 2:55pm